Greenpeace

Recently the non-governmental environmental organization that seeks to ensure the ability of the Earth to nurture life in all its diversity focused his attenttion on a battle between itself and the oil fuels company.
So, in these day, they have started an hard battle with the Royal Dutch Shell, commonly known as Shell, that provide oil and gas worldwide and that start to trilling the artic.

But the battle that they have started is not only focused on the oil company provider, but also to the LEGO: the NGO complaint the agreements between the two company and charge to Shell the fault “to use the LEGO image to clean up his image for dirty trilling and also that the company is trying to polluting our kids’ immagination”.

So Greenpeace, in addition to various inizaitve including a petition, create an advert about this fact that explain very well the concept.

But, let me ask you: is not the case to see the two faces of this medal?

JEEP

JEEP, the automotive company has embarked on a collaboration whit Leo Burnett, one of the most awarded creative communications companies in the world.
So for this collaboration has created a series of crazy advertisements. Really crazy.
The title is: See whatever you wnat to see.

WWF

The World Wildlife Fund works for a better world since 1986 and and the world’s largest organization for the defense of animals is always on the crest of the wave to educate people respect this theme.
in this period in which depopulated a new fashion, the selfie’s, WWF takes the challenge and creates a beautiful and effective advertising message

See the last video and print ad of the foundation